About Me

I’m Ghia Smith, a Lead Creative Strategist with 7+ years of experience in writing and editing, and 4 years in the digital marketing landscape. I specialize in SEO optimization, content strategy, technical audits, and cross-channel marketing to create data-driven solutions that enhance organic visibility and deliver measurable results.

This is my SEO Strategy portfolio, where I showcase how I use storytelling to bridge the gap between brands and audiences, leveraging data to guide impactful strategies that connect, engage, and achieve client KPIs. (P.S. I also have a dedicated Brand Strategy portfolio!)

Skills & Expertise

• SEO Strategy & Optimization: Entity-based optimization, SGE readiness, technical audits, keyword research.
• Content Marketing & Strategy: Editorial processes, multi-channel campaigns, storytelling.
• Technical SEO: Schema markup, site architecture optimization, page speed improvements.
• Reporting & Analytics: SEMrush, Ahrefs, Google Analytics, Search Console.
• Cross-Channel Collaboration: Working seamlessly with social media, content, and paid media teams.

Relevant Projects

1. Go Fish Digital SEO Audit (Lite Analysis)

• Conducted a high-level SEO audit, identifying strengths and opportunities in internal linking, schema markup, and reporting strategies.
• Highlighted actionable improvements to enhance site performance and alignment with user intent.

Go Fish Digital Audit.pdf

This was a sample audit conducted for the purpose of a role. There is no affiliation with the company.

2. MarketWatch Guides Content Optimization

• Contributed SEO-optimized content, driving $2M in monthly revenue.
• Enhanced visibility and traffic through strategic keyword targeting and high-quality articles.